Job Details
Director, Parent and Family Connections
Student Affairs
BGSU Main Campus

The Director of Parent and Family Connections serves as the primary resource and support base for parents and families of all students at Bowling Green State University (BGSU). The Director develops a comprehensive outreach, programming, case management and philanthropy strategy to support the initiatives of the University. The Director must create and strengthen internal and external partnerships to support, engage and advocate for students, parents and families. The Director will support student success, retention and graduation by increasing parent and families’ understanding and relationship with BGSU, which will also build a commitment that translates to student persistence, volunteerism, advocacy, and career and financial support.


  • Responsible for the development and implementation of a short- and long-term strategic plan and visioning to engage and support parents and families at Bowling Green State University (BGSU) from recruitment to graduation and beyond. Serves as the parent and family advocate and leads a strategy focused on outreach, programming, philanthropy, communication and case management.
  • Assesses and addresses the changing needs of BGSU parents and families. Develops an understanding of how and why family members interact with BGSU in an effort to maintain a comprehensive program to educate, support, and involve families. Stays abreast of developments within the field and identifies opportunities for ongoing enhancements to overall parent and family relations at the University.
  • Develops and implements assessment and data collection strategies to evaluate the successes and areas of improvement regarding BGSU’s parent and family relations efforts.
  • Creates, plans and executes event programming for the families of undergraduate and graduate students. Partners with the Office of Student Engagement to lead comprehensive programming (e.g., Falcon Family Weekend) for families. Provides overall direction for all aspects of the programming, including program development, online registration, website and publication materials, and volunteer management. In collaboration with University partners, works to ensure the success of various related University events with a parent/family component, including orientation, send-offs, fall welcome receptions, spring open houses, regional receptions, and commencement. Researches and coordinates new events that support the mission and goals of the office.
  • Supports the efforts of the Office of Admissions in recruitment of students. Collaborates on communications and events for parents and families of newly admitted students that keeps them engaged with BGSU.


  • Designs and implements a communication and outreach plan focused on engaging parents and families throughout the student life-cycle from recruitment to graduation and beyond. Responsible for approving parent and family communications by coordinating with campus partners and the Office of Marketing and Brand Strategy.
  • Responds to parent and family inquiries and concerns with sensitivity and diplomacy. Leads office as “one-stop-shop” model for parents and families and serves as the main contact point for these constituencies and their concerns and feedback. Manages the parent and family helpline to serve as a resource and provide solutions, often working with other internal offices and areas.
  • Maintains office e-mail inbox, responds to inquiries, and responsible for all correspondence with parents and families. Develops and manages content for parent and family engagement. Oversees a coordinated communications effort with parents and families, including all print materials, electronic communication, website, e-newsletters, invitations, the BGSU Family handbook and other necessary publications. Assesses need for additional two-way communications channels and explores opportunities to improve communications efforts via digital media and other emerging technologies.
  • Assists in responding to emergency situations by providing support for parents/families in times of need. Assists in the communication of crisis/emergency information to all families as needed and identify issues that will be of particular concern to families.


  • Responsible for directly managing the University’s Parent and Family Council and volunteer structure. Partners with University Advancement to develop robust engagement and support of volunteers who sit on the Council. This group will offer insight and feedback on serving parents and families of all students, having a broad scope, which affects areas across the University. Utilizes the Council for focus groups and committees, as needed, to solicit ideas and feedback and ensure parent involvement in the development and implementation of the overall effectiveness of parent and family relations at BGSU.
  • Identifies, recruits, cultivates and stewards parents and families for the Council and curates Council experience for current and former members that leads to growth and sustainability of the volunteer group.
  • Leverages volunteer group to plan, market, and implement events and communication to increase satisfaction and involvement with the University from the broader parent and family constituencies.
  • Coordinates annual fundraising and development initiatives with parents and families and help identify and cultivate relationships with major parent prospects.


  • Serves as a liaison to key areas for parent and family engagement and support, including the Office of the President, the Divisions of Enrollment Management, University Advancement, Diversity and Belonging, Academic and Student Affairs, Health and Wellness, and Intercollegiate Athletics.
  • Works on special projects and initiatives and completes other duties as assigned.                   






Minimum Qualifications

Bachelor’s degree in education, communications, business, or related field.  Degree must be conferred at the time of application.  Must have and maintain a valid driver’s license and comply with the university’s vehicle use policy.

The following experience is required:

  • Three (3) years of experience in higher education supporting parents/families/students

The following education and experience are preferred:

  • Master’s degree in education, communications, business, or related field.
  • Four (4) years of experience in higher education supporting parents/families
  • Experience using Campus ESP software
  • Experience in major event planning
  • Experience with crisis management and/or communication
  • Experience creating and implementing a strategic plan
  • Experience with volunteer management (e.g., recruiting, training, and supervising)
  • Experience assessing/evaluating program success
  • Experience with budget management



Full-time, Administrative staff position available. Administrative Pay Grade 358. Salary is commensurate with education and experience. Full benefits package available.


Deadline to apply:  The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by ‘July 28, 2022’



Bowling Green State University provides a comprehensive benefit program as part of a total compensation package.  This includes medical, prescription, dental, vision, health accounts (medical & dependent), life & disability insurance, retirement plans, employee assistance program and tuition fee waivers for employees and their eligible dependents as well as paid time off, flexible work options, holidays and parental leave.  For more information please visit Benefits-at-a-Glance.pdf (bgsu.edu)


Knowledge, Skills or Abilities

  • Broad and detailed understanding of parent and family relations principles; collaborative work style; strong writing, interpersonal and organizational skills; crisis management and communications experience; ability to meet timely and crucial deadlines while maintaining confidentiality; manage multiple projects simultaneously; must have initiative, creativity, decisiveness and the ability to foster positive relationships
  • Capacity to formulate strategies that will define and achieve the University’s vision.  
  • Must be able to travel around the region and to other areas of the country for overnight travel, including weekends. Will be required to work evenings and weekends to successfully perform the duties of the position.


Fiscal Year
Full Time
Cover Letter, Resume